But prior to 1995 performance runners often went elsewhere for their footwear needs.
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Nike designer sergio lozano sought to change this.
What nike didn t know was that they d built one of the best selling silhouettes in the air max family.
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Nike air max.
With the drop of the nike air max 1 the visible air unit in the heel of the shoe created next level hype and the now legendary line of time tested air max sneakers was born.
First released as a running sneaker the model was designed with the fluidity of the human body in mind and featured a visible air sole unit in the heel.
Before the air max 95 sneaker culture in the 90s was dominated by basketball shoes after the air max 1 s loud arrival onto the sneaker scene and the air max 90 s equally important follow up running shoes had ceased to make waves in the industry.
It wasn t until 1995 though that the men s nike air max 95 changed things up yet again with a visible air unit in the forefoot not just the heel.
It has seen many iterations and hues but the am 95 has always stayed true to its original ground breaking cool.
Nike is one of the go to brands for runners.
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He did just that using his four years of knowledge in designing nike tennis training and acg and thus the air max 95 was born.
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However the true test of good design is a shoe comeback.
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Nike commissioned designer sergio lozano to bring the air max into the future as runners faltered in light during a successful run of its basketball sneakers.